Lattafa Perfumes

Lattafa Perfumes is a Dubai-based, family-owned Arabian perfume house founded in 1980 by Sheikh Shahid Ahmad and Shoaib Iqbal, and officially launched in 1992, whose name derives from the Arabic words Latif and Lateefa, meaning kindness and pleasantness. Now in its third generation and reaching over 120 countries worldwide, the brand is known for powerful, intense oriental fragrances that capture the iconic scents of the Orient at a lower price than the big names in perfumery, fueling its viral popularity on TikTok with bestsellers like Khamrah, Yara, Asad, and Raghba.